On March 6th social media sites such as Twitter, Tumblr and Facebook exploded with selfies of black people with the hashtag #blackoutday. According to the Twitter analytic service, Topsy, this hashtag received 365K tweets in just one day.
But why the overwhelming popularity? The idea for the Blackout Day campaign originated from tumblr user: expect-the-greatest. The account is run by a young black man named T'von, who became inspired after noticing how he was 'not seeing enough Black people on [his] dash.” He states he was becoming 'sick and tired of seeing the 'European standard of beauty' prevail,' and wanted to promote a positive self-image for 'regular' black people - not just celebrities. In addition, he believes: that Black History Month 'isn’t enough to celebrate our heritage and our beauty' and wants to use this hashtag to show that 'ALL black people are beautiful and worthy of praise and admiration.'
Despite the positive motivation behind this movement, many reacted hostilely towards the trend; soon after this hashtag emerged, the trend 'WhiteoutDay' gained popularity, and it became a common conception that blackout day was 'racist' as it deliberately excluded white people from participation.
To anyone who went along with the #whiteout trend: You completely missed the point.
The hashtag was created, not to attack white people, but to raise awareness of the fact that the media's perception of beauty too often excludes other races. Blackout Day was hence designed to praise the beauty which has been sidelined in society. Those hashtagging 'whiteout,' complaining about their exclusion from the trend need to realise that their beauty is already recognised by the media, whereas blacks and other races remain highly under-represented, as a recent study by USC’s Annenberg School For Communication & Journalism shows:
'Across 100 top-grossing films of 2012, only 10.8% of speaking characters are Black, 4.2% are Hispanic, 5% are Asian, and 3.6% are from other (or mixed race) ethnicities. Just over three-quarters of all speaking characters are White (76.3%). These trends are relatively stable, as little deviation is observed across the 5-year sample...We also look at the total percentage of Black speaking characters per film in 2012. Almost 40% of all 2012 movies portray Black characters as less than 5% of the speaking cast. Only 9% of films show Black characters as 12-14.9% of the cast, which dovetails the 2012 US Census percentage (13.1%). A full 70% of the 2012 films feature Black characters in a percentage below that of the US Census.'
In going along with the 'whiteout trend' one is therefore dismissing or mocking the positive motives behind Blackout Day, which include praising black beauty, fighting negative stereotypes perpetrated by the media, and emphasising the need for race representation. My only concern with this hashtag is the danger of making this a purely 'black' issue. The same study also concludes that the representation rates do not correspond with whom is viewing the film, and based on these figures: 'Hispanics are the most underrepresented group on screen.' This effectively demonstrates how under/misrepresentation is an issue for all races and cultures - not just blacks. Therefore, while they cannot participate in this particular hashtag, I believe other races whose beauty and culture is also overlooked in society should be encouraged to make their own trend.
Blackout Day was not created to offend. Rather than marginalise others, this hashtag aimed to help people recognise that black beauty itself has been marginalised by the media, and hence help fight this problem by expanding society's perception of beauty to include other races, ultimately promoting racial positivity and self-confidence. Like T'von says: 'It’s past time for the beauty of Black people to be showcased.'